I HYPE: UP THERE
How many people really look at their surroundings? I don’t mean just looking at where you’re going or a random glance here and there…I mean, really look.
If you’re a resident of the NYC area, the city is flooded with hidden gems with street art being a prominent part of the culture. One facet of this involves a dying profession.
Up There, directed by Malcom Murray as part of Stella Artois’s “The Ritual Project” sponsored by, chronicles the dying art of hand-painted advertisements. Filmed over a three week span of time, the film follows a group of artists as they paint a 20 x 50 foot still-frame image. Giving a bit of background history into this profession, we see how in modern times, it’s still a skill passed on from generation to generation requiring many years to learn and perfect.
It’s a film worth watching and one that will both inspire as well as educate. These guys deserve an immense amount of respect for braving both the weather as well as extreme heights to give us these incredible ads.
For more information about the film, visit the http://uptherefilm.com/
You must be 21+ to enter the site.
-SL
